MISSION


LA STAGE Alliance is a non-profit arts service organization dedicated to building awareness, appreciation, and support for the performing arts in Greater Los Angeles.

Since 1975, LA STAGE has worked to support artists and engage audiences of Greater LA through a series of programs, events, and advocacy efforts. All of our initiatives aim to serve and strengthen the sector — both at an individual and community level. Specifically, we provide resources that facilitate audience engagement, collaborative marketing, community building, and professional development.

 

REACH


LA STAGE serves over 500 arts organizations from across Greater LA, more than 250 of which are dues-paying members. These members are comprised largely of professional, educational, and community-based producing/presenting performing arts organizations; the remaining few come from a broader arts and culture community in the region.

While our predominant service area is Greater LA, our programs and partnerships have extended to 43 states and occasionally become worldwide. We directly serve over 30,000 diverse arts patrons (locally, nationally, and internationally) and indirectly serve over four million unique households through research conducted on arts engagement behavior.

LA STAGE is seen by its community as the go-to source for information, resources and opportunities for artists and arts admins. We strive to engender a robust and diverse network of artists who engage, inspire, educate, and entertain their communities.

 

HISTORY


LA STAGE has its origins in two separate organizations: The Los Angeles Theatre Alliance, a service organization founded in 1975, and The League of Producers and Theatres of Greater Los Angeles, a trade association founded in 1983. Starting in 1988, the two companies functioned as a single organization, sharing staff and office space. In 1993, the League formally dissolved and donated its assets to the Alliance (renamed Theatre LA, then LA STAGE Alliance in 2003).