We’re excited to announce that, due to funding we’ve received from the National Endowment for the Arts and the City of Los Angeles, Department of Cultural Affairs, we’ve been able to launch a new Integrated Marketing program for Los Angeles intimate theatres.
Participants of the Integrated Marketing program will attend a series of interactive, out-of-the-box audience development/marketing workshops — administered in large part by audience development expert, Matt Lehrman — that aim to provide actionable, practical marketing solutions for LA’s intimate theatres.
This program will run from September 28, 2016 – May 2, 2017, and is free for our full organizational members. (Non-members can pay a $50 fee to attend, though please note that this program is only open to intimate-sized organizations.)
- Workshop A (September 28, 6:00-9:00 PM, LA STAGE Space):
Must send 2-3 staff members and 2-3 audience members/regular patrons
- Workshop B (November 7, 6:00-9:00 PM, Lankershim Arts Center):
Must send 2-3 staff members
- Workshop C (Optional, February/March 2017, TBD)
- LA STAGE Day Presentation (Optional, May 2, 2017, Cal State LA)
Workshop A: Audience Action
This is a three-hour exercise in which artistic, administration and marketing-responsible leaders of participating theater companies – accompanied by a couple of their own real-life audience members – will brainstorm a variety of approaches to attracting, re-engaging, cultivating and diversifying their audiences. One goal is to create draft marketing announcements from this session, with emphasis on “Action.”
Workshop B: Promotion (and Partnership) Speed Dating
This session is grounded in Albert Einstein’s famous statement that, “’We can’t solve problems by using the same kind of thinking we used when we created them.” Three-hour program of “speed dating” in which representatives of LA’s small theatre community will be provided with brief (8-minute) structured opportunities to visit with a variety of potential business partners, including: local business owners, start-ups, social media experts, media companies, PR firms, ad agencies, schools and universities, and community leaders/organizers.
Who Should Participate?
These workshops are most appropriate for marketing directors, executive leadership and board members.