Opportunity Everywhere™ Workshop with Matt Lehrman

  • 1:00 P.M. - 4:00 P.M.
  • LA County Arts Commission, Suite 800, 1055 Wilshire Blvd, Los Angeles, CA 90017
  • (213) 614-0556 x 717

Non-profit arts & cultural organizations are increasingly being told to “Be More Entrepreneurial.” In this workshop, we approach that as an “audience development” challenge, and look for ways to invigorate every possible connection between your organization’s relevance (i.e. artistic mission) and its revenue.

You’ll emerge with a clear 7-part framework to uncover the options and opportunities found on the “audience side” of your organization’s mission statement. Expect to use this workshop to spark ideas for “creative disruption” for your organization — and return with strategies to pursue even more artistically ambitious, audience-engaging and financially successful goals. No financial expertise is required.

Profound & actionable, you will learn:

• 3 investments that embolden your value proposition,
• 4 strategies to find (and test) new mission-based business opportunities in your market,
• 8 technology tactics for cultivating philanthropy and sustaining audience engagement,
• 10+ impactful best practices for growing financial, human, intellectual and physical resources

Who Should Attend:

CEOs/Executive/Managing Directors, Artistic Directors, Curators, Development & Marketing Professionals and Board Leaders from organizations large and small and from every arts and cultural genre. For fresh perspective, emerging leaders are especially encouraged to attend. Attendance by management teams is highly encouraged as this workshop stimulates group planning.


This professional development workshop is made possible, in part, thanks to the sponsorship of Patron Technology, Worldwide Ticketcraft and the Salesforce Foundation.


Matt Lehrman, the principal of Audience Avenue, LLC, helps arts and cultural organizations pursue artistic relevance, audience engagement and financial sustainability. His expertise is in revealing a non-profit’s options and opportunities from the audience-side of its mission statement.

Matt’s blog, AUDIENCE WANTED, is published by ArtsJournal.

Matt was the founder & longtime CEO of Alliance for Audience & ShowUp.com, Arizona’s collaborative initiative for audience development. He has since served as Interim Managing Director of Arizona Theatre Company. Previously, he served as VP/Marketing for the Scottsdale Cultural Council, energizing growth of the Scottsdale Center for the Performing Arts and the opening the Scottsdale Museum of Contemporary Art.


These workshops are bona-fide professional development programs for arts and cultural leaders of organizations large and small and from every genre (theatre, music, dance, visual art, cultural attractions and more.)  The workshops are definitely NOT infomercials and contain no hard-sell.


This workshop is $20/person ($10/person for representatives of LA STAGE Alliance full organizational members; email info@lastagealliance.com to let us know which company you’re with, and we’ll send you a discount code.)